Cory BergmanCory Bergman

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media

12 posts tagged “media”.

Local TV’s unusual opportunity to inject facts into filter bubbles

Filter bubbles are the greatest enemy of facts in the US. Once just a safe harbor of like-minded opinions, some filter bubbles have become alternative universes. If you only watch Fox News primetime and hang out in “Trump’s Army” Facebook group, you’re isolated amid alternative facts, conspiracy theories and misinformation. These filter bubbles have become more impervious over time, cementing opin

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Why news organizations should drop (or rebrand) online opinion columns

The world has changed. Let’s count the ways. 1. Opinions already permeate the internet, and there is no barrier to entry to publish one yourself. Smart opinions are curated on platforms like Medium and Substack covering just about any subject and perspective you can imagine. You can directly follow the people you trust. 2. As news organizations shrink or disappear altogether, news coverage is on a

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How ‘video first’ platforms will turn newsgathering on its head

For decades newsrooms have reacted the same way to the first word of breaking news: they send crews to cover it. But what happens when there are 5, 10 or even 20 videos of a story — some of them live — that already exist on the platforms before the crews get out the door? Not as an isolated incident, but a daily — even hourly — occurrence? Today platform video supports traditional newsgathering, b

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How the news media can work to regain the trust of America

You may not buy into the argument that the news media failed in our coverage of the election, but one thing is certain: news organizations are suffering a credibility crisis. Several pre-election surveys have detailed deep mistrust in the media across all political persuasions — at record low numbers — and the election-night polling debacle is only going to make things worse. The vast majority of

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Let’s make the future of media again

I’ve been to a dozen NABs. You know, TV’s biggest annual conference in Las Vegas. I loved to walk the endless halls and lose myself in new technology. But I’m not going to NAB this week. I went to Facebook’s F8 instead. I could go to NAB to find a $30,000 TV camera with a few more features. Or a $150,000 live truck with better gas mileage. Or I could go to F8 and witness the world’s largest, most

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There's no choice between web and apps

Journalists like to talk about mobile web vs. apps like it’s a cage match. Which is better? Where should we place our bets? Which will win? The answer is both. Prioritize both. News organizations like to hope that the web will win. That’s because the web is familiar, and apps are extremely costly. But the cruel truth is apps are dominating the mobile web in time spent by a 85% to 15% margin (Comsc

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Why the nice city of Seattle adores trash-talking Richard Sherman

I was introduced to “Seattle nice” when I moved here from California (gasp!) in the late 90s. I was driving downtown, and the Range Rover in front of me stopped cold in the middle of the street to ask a parking enforcement officer a question. I honked. Several times. The officer promptly marched right up to my car, and I preemptively asked, “What did I do wrong?” She proclaimed, “You’re NOT BEING

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What media companies can learn from Facebook's unbelievable mobile growth

Just last summer, Mark Zuckerberg was hammered with questions about mobile monetization – which was zero – and he promised to improve Facebook’s crappy mobile app. Then the company’s IPO fell flat. Fast forward to this summer, and Facebook’s new mobile numbers should make your head spin: - 41% of total ad revenue is mobile, up 30% from last quarter. - 70% of monthly active users visit via mobile,

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Why media companies should embrace 'stupid ideas'

When I first heard of the video app Vine, I wondered what would’ve happened if someone who worked at a media company had pitched the same idea internally. After all, it only records six seconds of video? Even outside a media company, the idea wasn’t embraced by everyone. “What a stupid idea,” thought entrepreneur Dustin Curtis when he saw an early glimpse of Vine last year. “I couldn’t see it ever

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Why journalists are now responsible for the business

Earlier this week, a thread on Branch asked journalists what they’d like to see at this year’s Online News Association’s conference, the biggest annual meeting of digital journalists. Many of the responses focused on making things, which is a refreshing new addition for an industry that traditionally just focused on telling stories. But very few of the responses mentioned business innovation and u

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How giving helps us matter

If there’s any advice that’s repeated the most when you’re young, it has to be the simple phrase, “Life is short." At that stage in your life, it’s a ridiculous statement, since life is just beginning. Even when you’re in your 30s and 40s, it makes intuitive sense – you can respect it – but it lacks the bite to have any real application. We’re often told that the best response to "life is short” i

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Welcome to my personal blog

I started a blog called LostRemote.com 12 years ago – one of the first on the web – and it’s taken me this long to create a personal space where I can freely write about random (and they’re random) things that cross my mind. This will be a strange fusion of stuff: I’m a journalist MBA who dreams in disruptive ideas and tries to scrape together enough time to create as many as I can. Occasionally,

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