Cory BergmanCory Bergman

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mobile

14 posts tagged “mobile”.

Hire the best in mobile and social media

This is breaking news we hoped we’d never have to report. Our parent company, NBC News, decided to shut down the Breaking News service at the end of the year. BreakingNews.com and the Breaking News app stopped providing updates and alerts on Dec. 31. We thank everyone for your many notes of support. Breaking News invented a new way to discover, fact-check and deliver relevant breaking stories fast

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Reinventing news for the Watch

The Apple Watch is not just a smaller screen with shorter content. The best Watch apps are connected to the world around you. You can discover when it’s about to rain, find the nearest public transit, call an Uber and open the door to your hotel room. After a few days of wearing the Watch, NY Times’ Farhad Manjoo said it’s “like a natural extension of my body — a direct link, in a way that I’ve ne

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How to make breaking news matter again

If you ask your friends and neighbors about the state of journalism these days, they’ll inevitably start complaining about breaking news. You’ll hear about the endless “breaking” coverage of the missing plane and mindless Justin Bieber alerts. How local TV news breathlessly rushes from one “breaking” crime story to the next. They’ll explain that breaking news is just an annoying marketing tactic d

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Why mobile first is not 'meaningless'

Speaking at the Mobile World Congress, Financial Times’ CTO John O’Donovan said the term mobile first has become meaningless. “Focusing too much on one thing can lead to being obsessed with the things mobile can do” instead of seeing the bigger picture, he warned. The FT uses a “universal publishing” approach. Similarly, others have argued that the best, most holistic strategy is “platform appropr

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Let’s make mobile push notifications smarter

It seems that every app has push notifications these days. New apps are adding them. Older apps are doing more of them. When Justin Bieber was arrested, even the iHeartRadio app sent a breaking news alert. CNN’s app sent three of them. When Nelson Mandela died, Twitter’s app sent a push, and ESPN Sportscenter’s app sent several of its own. All these news alerts join a growing chorus of push notifi

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Mobile is eating the desktop already

One of the things I keep hearing in media circles is that mobile is purely additive and doesn’t come at the expense of the core digital business. However, two new reports illustrate how mobile is eating the desktop in both traffic and revenue, fueling a new disruption for media companies that have yet to figure out how to monetize their mobile audiences. The first report is a year-end traffic anal

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Reinventing Breaking News around you

Breaking news used to be a term reserved for stories that were unequivocally a big deal. That’s because there were only a few huge news outlets, and everyone paid attention to them. Think about 9/11: on that day, the Associated Press wire issued two rare “flash” alerts, one when each tower fell. Now it seems like just about everything is breaking news. It’s everywhere, amplified by social media an

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When you post a story on social, it goes mobile

The vast majority of Facebook and Twitter users are accessing their feeds on mobile devices, according to surprising new numbers. Facebook revealed that 78% of its daily active users in the US are visiting via mobile devices. For Twitter, 76% of its US users will visit the service on mobile this year, according to new estimates from eMarketer. And here’s a mind-boggling stat: if you calculate how

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What media companies can learn from Facebook's unbelievable mobile growth

Just last summer, Mark Zuckerberg was hammered with questions about mobile monetization – which was zero – and he promised to improve Facebook’s crappy mobile app. Then the company’s IPO fell flat. Fast forward to this summer, and Facebook’s new mobile numbers should make your head spin: - 41% of total ad revenue is mobile, up 30% from last quarter. - 70% of monthly active users visit via mobile,

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Shift to mobile is tripping up news metrics

We all know mobile is growing at an unprecedented rate, but most news organizations are struggling to measure it. For many newsrooms, that data is buried in desktop-centric analytics services, not tagged appropriately (if at all) or owned by third-party providers. The end result is a mobile blind spot, making it difficult react to new demands and opportunities in a critical time in the business. E

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4 easy ways to start thinking 'mobile first'

Last month I made the case that mobile will disrupt journalism like the Internet did a decade ago. Many of you have asked, “Now what?" Here are a few suggestions to start shifting your mindset to mobile. 1. Force yourself to live mobile at home If your readers are shifting to phones and tablets, so should you. As a journalist, I’d always start my day with a computer on my lap. My default state was

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Why Facebook's stunning mobile numbers should get news organizations' attention

(Updated) Facebook is now a mobile company, not just in culture, but in audience. During its Q4 earnings announcement, Facebook said its mobile active users surpassed the desktop for the first time in its history – 680 million users (+57% YOY) out of 1.06 billion overall. But perhaps the most surprising data point is the skyrocketing number of mobile-only users. “In only a year, just under 100 mil

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Why mobile will disrupt journalism like the Internet did a decade ago

I’ve been on my mobile soapbox lately, urging news organizations to adopt a “mobile first” mindset. Meanwhile, Business Insider’s Henry Blodget says the smarter strategy is “mobile, too.” “The reality is that we live in a multi-screen world, not a ‘mobile world’ that operates parallel to a ‘desktop world,’” he writes. “For some services, such as news and information, the laptop/desktop screen is s

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6 reasons why most journalists are underestimating the mobile revolution

Most newsrooms know that mobile is growing fast. Everyone can see mobile usage (phones and tablets) creeping up on their desktop numbers. For example, The Guardian recently said mobile visits hit 35%, outpacing desktop at certain hours of the day. A growing handful of media brands – including where I work at Breaking News – have watched mobile soar over desktop in audience. And we’ve all seen the

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