Tags / metrics

metrics

2 posts tagged “metrics”.

May 3, 2013

Shift to mobile is tripping up news metrics

We all know mobile is growing at an unprecedented rate, but most news organizations are struggling to measure it. For many newsrooms, that data is buried in desktop-centric analytics services, not tagged appropriately (if at all) or owned by third-party providers. The end result is a mobile blind spot, making it difficult react to new demands and opportunities in a critical time in the business. E

Jan 26, 2013

Measuring a news story's impact

I watched the live stream of the Media Impact Forum today – an event held at Stanford – which highlighted how innovative companies are measuring the “social impact” of their work. I couldn’t help but think about how the same approach could be adapted to journalism. “You put [the story] out there, but does anyone care?” asked Neal Baer, best known for his role as producer and writer of ER. A doctor