How 'economies of proximity' help fuel hyperlocal
My wife Kate Bergman and I co-founded a network of Seattle neighborhood news sites in late 2007 called Next Door Media. Today, the 10 sites along with our regional guide bring in 230,000 unduplicated unique users a month with a combined social media following of nearly 40,000 fans and followers – at a much lower cost per audience than the Patch model. One of our key learnings from creating the net
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